Author Archives: markraciappa1

About markraciappa1

Mark Raciappa comes to ActionCOACH after 33 rewarding years in the Grocery Industry with the most recent 13 as Owner/Manager of his own store. During his tenure, he took over three different stores that were losing money and restored them to profitability by improving Sales, Marketing, Team Performance, and Customer Service. Along the way he earned a Bachelor’s Degree in Business Management from Florida State University. His proven track record of success assures his clients of results in their businesses as well.
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We humans are creatures of habit. In relation to your prospective purchasers: 1. They procure your product/service from…
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Who is your Target Market? The answer is not “anyone with a pulse and a checkbook”! Having success…
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Do you want to take quick, easy, and inexpensive action to improve your bottom line? Focus on your…
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How much do you measure? What is the average dollar sale per week? Per hour? Per salesperson? Per…
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Do you measure repeat business? Is the trend increasing, decreasing, or about the same? When you know how…
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What is your batting average? (And I’m not talking about baseball!) Your customer acquisition and growth is determined…
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What is the most expensive and riskiest aspect of business-building? Lead Generation! Of the 5 Ways to Super…
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Do you want to have an unlimited marketing budget? The first variable is your Acquisition Cost (reviewed last…
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Would you like to have an unlimited marketing budget? In this installment, I’ll discuss the first of 2…
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No matter how good you are, you can’t do everything yourself. And why would you want to? One…
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