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# 8 Dreams, Goals, Plans, Actions


W. Somerset Maughn is credited with saying: “Nothing, if not first a dream.” Several years ago, a fantastic movie was released called The Bucket List starring Morgan Freeman and Jack Nicholson. Your “bucket list” is the 100 things you want to do before you die. (By the way, you’re not limited to 100, just a good place to start) These items could be places you want to visit, people you want to meet, experiences you want to have. By getting these things actually written down on paper, you stretch your mind with possibilities. Remember, dreams don’t have to be “realistic”; that’s why they’re called dreams. So, on a scale of 1-10 (1 = none, 10 = crystal clear & written), how clear and documented are your dreams?

Goals are outcomes you want to achieve. Unwritten goals are just wishes and evaporate without recourse. One more thing: there are no unrealistic goals, only unrealistic time frames. You can have a goal that you don’t yet know how to accomplish; if you knew how to accomplish it, then it’s a “to-do”. So, on a scale of 1-10, how clear and documented are your goals?

Plans outline the process for goal achievement. Plans need to be documented, detailed, and chronologically oriented. Would I invest in your business based on your plan? Could someone else run your business based on your plan? On a scale of 1-10, how clear and documented is your plan?

Actions are the activities you engage in to execute your plans. There is a BIG difference between “business” and “busy-ness”. Many people say they are so “busy”. Are all those long hours REALLY fruitful? Are you “fat, rich, and happy” for all the effort and activity you’re putting in? If not, then something is wasting your time. Poor people spend time to save money; rich people spend money to save time. On a scale of 1-10, how productive is your time?

The “formula” is Dreams x Goals x Plans x Actions. Perfect score is 10,000. Take a few minutes to calculate yours. Remember that small changes produce big results. Taking steps today to improve just one of those numbers by 1 point will make big difference. Get started now.

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About markraciappa1

Mark Raciappa comes to ActionCOACH after 33 rewarding years in the Grocery Industry with the most recent 13 as Owner/Manager of his own store. During his tenure, he took over three different stores that were losing money and restored them to profitability by improving Sales, Marketing, Team Performance, and Customer Service. Along the way he earned a Bachelor’s Degree in Business Management from Florida State University. His proven track record of success assures his clients of results in their businesses as well.
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