When opportunities appear, take advantage of them. Too often, business owners and leaders are caught in the “paralysis of analysis”. We study, question, fidget, and delay taking action. The driving force behind this behavior is FEAR. In this case it stands for: Failure Expected And Realized. When failure is expected, it becomes a self-fulfilling prophecy. Instead we should expect, and prepare for, success. The process is really the same. The difference is that we now ALLOW ourselves to deserve achievement. This is different from: “Well, let’s just do our best and see what happens”. Rarely do we get the outcome we want using this methodology. The definition of “try” is to work at something until it becomes difficult and then quit, because we “tried”. This gives us the excuse (below the line) to accept less than what we really want. Ask yourself: What do I really want? Then face the fear and go for it! Chances are the consequences won’t be as bad as you think and you’ll be able to handle it anyway. After all, haven’t you handled everything in your life up til now? You can do it! Face your fear and beat it!

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About markraciappa1

Mark Raciappa comes to ActionCOACH after 33 rewarding years in the Grocery Industry with the most recent 13 as Owner/Manager of his own store. During his tenure, he took over three different stores that were losing money and restored them to profitability by improving Sales, Marketing, Team Performance, and Customer Service. Along the way he earned a Bachelor’s Degree in Business Management from Florida State University. His proven track record of success assures his clients of results in their businesses as well.
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